How do you explain the £20M engineering spend?
Why software engineering organisations struggle to answer basic questions about costs, how PE scrutiny is changing the game and introducing the Flowstate Method for workforce planning.
Will Hackett
I'm Will, a software engineer based in London and the CTO at Flowstate. We're building real-time workforce modelling for engineering teams—giving engineering and finance leaders the data they need without drowning in spreadsheets.
Recent Notes
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89% of malicious emails bypass SPF, DKIM and DMARC. Your inbox is already compromised—authentication protocols failed and nobody told you. Here's how AI catches what traditional filters miss.
Pragmatic: Lessons from building (and winding down) an AI startup
Reflections on building Jamie, an AI assistant for email, and the decision to wind down Pragmatic after not finding product-market fit.
Analytics is fine, tracking is the problem
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Web 4.0: The Pragmatic Internet
My take on the next version of the web given the failures of Web 3.0 and the need for a more organised, user-centric approach.
Berlin Airport reflections: on polymaths, ownership and execution
Reflections on meeting a team of scrappy, multi-faceted engineers and what makes the best startups work
How to Not Decrypt WhatsApp Web (But Still Win)
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Teaching AI to feel – the architecture of emotional intelligence
What if your AI assistant could actually feel what kind of day you're having? Not in some creepy sci-fi way, but in a structured, measurable way that makes it respond like a human would—with actual un...
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