Will Hackett
Co-founder and CTO at Flowstate. I build products, cook things and drink too much wine. Sometimes I write about Workforce Engineering. Sometimes I ski.
More →Work
More →Thoughts
- 2025 Search kind of sucks now 15 Nov
- How do you explain the £20M engineering spend? 5 Nov
- Fixing email spam with AI: When traditional filters aren't enough 2 Nov
- Pragmatic: Lessons from building (and winding down) an AI startup 17 Oct
- Analytics is fine, tracking is the problem 12 Oct
- AI everywhere is AI nowhere 30 Sept
- Escaping the AI cost trap 26 Sept
- Web 4.0: The Pragmatic Internet 27 Aug
- Berlin Airport reflections: on polymaths, ownership and execution 15 Aug
- How to Not Decrypt WhatsApp Web (But Still Win) 6 Aug
- Teaching AI to feel – the architecture of emotional intelligence 5 Aug
- Stop reinventing the wheel 10 Jul
- Know your Geebos 20 Jun
- Don't take the cloud call - focus on your startup 19 Jun
- Your website is pissing people off 29 May