Web 4.0: The Pragmatic Internet
August 27, 2025
My take on the next version of the web given the failures of Web 3.0 and the need for a more organised, user-centric approach.
Recent Notes
Berlin Airport reflections: on polymaths, ownership and execution
August 15, 2025
Reflections on meeting a team of scrappy, multi-faceted engineers and what makes the best startups work
How to Not Decrypt WhatsApp Web (But Still Win)
August 6, 2025
A tale of 6,000 f-bombs and one accidental victory. What started as a simple integration for Jamie turned into a deep dive through WhatsApp's encryption, the Signal Protocol, and eventually finding a ...
Teaching AI to feel – the architecture of emotional intelligence
August 5, 2025
What if your AI assistant could actually feel what kind of day you're having? Not in some creepy sci-fi way, but in a structured, measurable way that makes it respond like a human would—with actual un...
Stop reinventing the wheel
July 10, 2025
How switching from a broken WordPress site to Luma transformed It's Culture Innit's event management, proving that buying beats building when software isn't your core value.
Know your Geebos
June 20, 2025
Essential principles for defining Generic Business Objects (GBOs) in your system architecture to avoid expensive re-engineering and maintain clean data models.
Don't take the cloud call - focus on your startup
June 19, 2025
A founder's warning about why early-stage startups should ignore cloud vendor sales calls and keep infrastructure simple to preserve runway and focus on shipping product.
Your website is pissing people off
May 29, 2025
How unnecessary CAPTCHAs, cookie prompts, and popup modals are driving customers away from websites, with practical advice on reducing friction.
Invest in integrations, not the platforms
May 8, 2025
Why VCs should back focused tools that integrate well with existing platforms instead of chasing the next monolithic unicorn that tries to do everything.
How to actually get things built
May 2, 2025
Why product teams need to embrace simplicity over complexity, focusing on clear blueprints and agility rather than endless documentation and rigid processes.
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