I'm Will, a software engineer based in London. Currently CTO at Flowstate, where we're building real-time workforce modelling for engineering teams – giving engineering and finance leaders the data they need without drowning in spreadsheets.
89% of malicious emails bypass SPF, DKIM and DMARC. Your inbox is already compromised—authentication protocols failed and nobody told you. Here's how AI catches what traditional filters miss.
Reflections on building Jamie, an AI assistant for email, and the decision to wind down Pragmatic after not finding product-market fit.
Analytics is curiosity about what works. Tracking is surveillance. I run Umami on Vercel with Neon Postgres for zero-cost, banner-free analytics. The irony? My joke LLM needs consent, but tracking 16,...
The tech industry's rush to embed AI into every product is creating exhausted users and half-baked features. Real AI success comes from solving specific problems, not sprinkling chatbots everywhere.
AI feels cheap today because VCs are footing the bill. But that trickle-down model is broken — and the way forward is open source, smarter infra and owning your baseline compute.
My take on the next version of the web given the failures of Web 3.0 and the need for a more organised, user-centric approach.
Reflections on meeting a team of scrappy, multi-faceted engineers and what makes the best startups work
A tale of 6,000 f-bombs and one accidental victory. What started as a simple integration for Jamie turned into a deep dive through WhatsApp's encryption, the Signal Protocol, and eventually finding a ...
What if your AI assistant could actually feel what kind of day you're having? Not in some creepy sci-fi way, but in a structured, measurable way that makes it respond like a human would—with actual un...
How switching from a broken WordPress site to Luma transformed It's Culture Innit's event management, proving that buying beats building when software isn't your core value.