How do you explain the £20M engineering spend?
Why software engineering organisations struggle to answer basic questions about costs, how PE scrutiny is changing the game and introducing the Flowstate Method for workforce planning.
Technical
Technical guides, hacks and deep dives.
16 articles
Fixing email spam with AI: When traditional filters aren't enough
89% of malicious emails bypass SPF, DKIM and DMARC. Your inbox is already compromised—authentication protocols failed and nobody told you. Here's how AI catches what traditional filters miss.
Analytics is fine, tracking is the problem
Analytics is curiosity about what works. Tracking is surveillance. I run Umami on Vercel with Neon Postgres for zero-cost, banner-free analytics. The irony? My joke LLM needs consent, but tracking 16,...
AI everywhere is AI nowhere
The tech industry's rush to embed AI into every product is creating exhausted users and half-baked features. Real AI success comes from solving specific problems, not sprinkling chatbots everywhere.
Web 4.0: The Pragmatic Internet
My take on the next version of the web given the failures of Web 3.0 and the need for a more organised, user-centric approach.
How to Not Decrypt WhatsApp Web (But Still Win)
A tale of 6,000 f-bombs and one accidental victory. What started as a simple integration for Jamie turned into a deep dive through WhatsApp's encryption, the Signal Protocol, and eventually finding a ...
Teaching AI to feel – the architecture of emotional intelligence
What if your AI assistant could actually feel what kind of day you're having? Not in some creepy sci-fi way, but in a structured, measurable way that makes it respond like a human would—with actual un...
Know your Geebos
Essential principles for defining Generic Business Objects (GBOs) in your system architecture to avoid expensive re-engineering and maintain clean data models.
How to actually get things built
Why product teams need to embrace simplicity over complexity, focusing on clear blueprints and agility rather than endless documentation and rigid processes.
Getting started today
A reflection on how web development has evolved from the simple FTP upload days to today's complex ecosystem of frameworks, security concerns, and over-engineering.
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